The misconception around car finance is that the product being sold is a car.
This is only partly true. In fact, the main product that is being sold is a financial product which in this case is a loan.
The car is a red herring that serves as a distraction for the public eye away from this sector of credit broking meaning it has not been under as much scrutiny as, say, mortgages.
The concept of PCP itself is also relatively new, hence it took some time before authorities were able to sniff it out.